The Eden Project - Beach Hut Gallery

The Big Picture

Mark tends to frame his work in a series of set styles, which allows him to use trade discounts and manage stock more effectively.  He can order large amounts of the chosen mountboard colours and whole packs of a few styles of moulding.  When individuals ask for particular mount colours or moulding styles, these are ordered on demand. As he has just invested in a new large-format, photo printer, he can anticipate getting through his stock even more  quickly.  Glass is the only item he doesn't keep in the hut, preferring to have pieces cut to order by a local glazier.  He would find it difficult to store glass safely especially as customers will often wander into the workshop from the gallery.

We are always told how important location of premises is.  For Mark, a high level of passing trade has meant that work started to come in as soon as he opened the gallery.  If anything, he has needed to be careful not to "over-promote" his work so that he can meet demand.  At one time he was literal printing and framing work to order; next year during the high season he has already anticipated the need to have stock in place ahead of orders. As business grows, he is clearly not going to rely on passing trade. He regularly attends art fairs and is beginning to achieve a good reputation for his work.  He enjoys the buzz of hearing people say to friends, "you know that picture you like, well this is where I bought it."  Apparently some of his pictures have been sent as far away as Australia.  It is at this type of market place that new customers will be found and so a large gazebo with fully printed awning is on its way with a view to attending larger and more fairs - including traditional County Shows. More advertising will also follow through local media.

The promised website is also on its way, but is taking a little longer than intended.  Part of the problem has been that it is being produced by some college students.  This means that the work is great but with so many other things on their minds, some deadlines have had to become elasticated.  Mark has no doubt that the end result will be worth it.  As soon as it is fully running, we will include a link from the DIYframing site. Other future plans?  Three new photographers have set up in Mark's locality: rather than taking them on "High Noon" style, he is trying to establish himself as their "bespoke framer" and offer a large format printing service.

In short Mark says he is looking at a big future:

  • big framed, photos;
  • big adverts;
  • big printed gazebo;
  • big arts' fairs.

Everyone at DIYframing wishes him all the best and thanks him for taking the time to tell us his story.


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