La Petite Galerie


Everyday is Like Being On Holiday

The gallery is aiming to bring affordable artwork to all people: Sharrin recognises that every home and office space have walls that need decorating.  By keeping prices down and sourcing decorative pieces there is no reason why anybody can't afford artwork - even in Switzerland.  Getting a business and its products known is never easy.  You can be ready to run, but if nobody knows about you, you are back to square one.  Ideas Sharrin has used to market the gallery so far:

  • website (own design, which gives a readily available presence especially for a wider market)
  • brochure (also helps with providing French speakers with more information)
  • La Petite Galerie itself ( a shop front to entice the casual passer by)

This is still a new venture so there are a lot more ideas to run with.  For a start there is a large ex-pat community which Sharrin has every intention of targeting, at two large fairs, catering especially for that group.



Quite rightly, Sharrin feels pretty chuffed that she has managed to start her own business and in a country where speaking the language (French) remains her biggest challenge. In spite of the culture shock, life is pretty good for her and her family, with every day feeling like they are on holiday. She still remembers the buzz of making her first sale (a three piece painting) from the gallery and that also gives her the encouragement to keep going.  Any advice for beginners? One: make sure that if you intend to work abroad, being able to understand what people are saying is helpful. Two: watch out for start-up costs they have a nasty habit of quickly mounting up. Three: get organised but keep it clear and simple.  Finally, if you are pestered by, "Cheeky men seeking exotic women", always pretend you don't understand the language. Not that many of us at DIYframing have had the same problem as Sharrin in that last point (although those of you who have met us won't be massively surprised).  But Judy says she totally understands!

 

To visit Sharrin's website click: La Petite Galerie

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