Beavering Away: Rob McRae Makes it His Business.
There is no single, linear method of going from complete novice to developing a framing business. It is always a mixture of what skills you already have, what you have started to do for yourself, making good choices and taking opportunities as they arise. Rob McRae trades under the business name of Beaver Products, which is fundamentally a framing gallery / workshop. But as with many of us, the framing bug started at a simpler, more personal level. For Rob, it grew out of his enjoyment of painting and supporting fellow artists by framing their work.
When he took the business on, it was already a picture framing service, albeit somewhat run down as the previous owner was retiring, and only opened a few days a week. Nevertheless there was a good customer base and, fortunately, Rob didn’t need to put a lot of additional resources into advertising. Currently there is no website, as such, however Beaver Products can be found on Google and social media.
And Rob has clear ideas about what makes things work, “Always discuss the customer’s requirements fully, while they are in the shop: there is nothing more embarrassing than having to ring them and ask which way up its supposed to go! As I have a reasonably successful business, I suppose I wouldn’t necessarily change anything. However in view of the enjoyment and satisfaction available to the picture framer, the only thing I would do differently is START OUT SOONER!”
For the full article visit: Rob McRae, Case Study and a big thank you to Rob for letting us share his experiences.
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